Voici ce que l'on pouvait lire dans le quotidien gratuit Metro (édition East Midlands) du 4 avril 2007 : "Pinte gratuite de Greene King IPA. Coupons disponibles aujourd'hui dans Evening Telegraph, Leicester Mercury et Nottingham Evening Post.". Une stratégie pas si éloignée des techniques mobiles de marketing, comme le "short-messaging local teasing" (SMS/MMS).


This is what one could read in the daily free newspaper Metro (east-Midlands edition) the 4th of April 2007.


When free and fees information media papers are linked together by a pint of beer, they are not so far away from the current mobile marketing techniques such as "short-messaging local teasing" (SMS/MMS).